MCKINNEY, Texas - Aavenir, a leader in AI-powered source-to-pay and contract lifecycle management solutions, is excited to announce the appointment of Mohamed Reza as Vice President of Marketing. In this role, Reza will lead Aavenir's marketing efforts to drive the company’s growth, strengthen its brand, and enhance value for its customers and partners.
Reza brings over 20 years of experience in marketing within the IT, software, and supply chain sectors. He has held significant leadership roles at global companies such as Microsoft, MetricStream, and Shipsy, where he built and led high-performing marketing teams.
His appointment comes as Aavenir embarks on an ambitious growth journey, focusing on expanding its global presence and building strategic partnerships.
Before joining Aavenir, Reza played a key role at Shipsy, where he established the marketing team, expanded the company’s global reach, and increased revenue fivefold through innovative marketing strategies, analyst relations, and customer-centric growth initiatives.
Prior to that, he spent a decade with MetricStream, a global GRC leader, where he led major marketing initiatives and established its flagship industry event, the GRC Summit, for its customers and partners. He also led the company's marketing initiatives to expand in Europe and the Middle East.
"Reza's wealth of experience and track record across all his prior leadership roles perfectly align with Aavenir's culture and the demands of this role. We are confident that his leadership will further elevate Aavenir's marketing endeavors and contribute significantly to our continued focus on customer growth," said Jesal Mehta, Founder and CEO of Aavenir.
"I am thrilled to join Aavenir at such a pivotal time," said Reza. "Aavenir's innovative solutions, its employee and customer-first culture, and strong customer backing provide a solid foundation for its future. We are on a mission to change the way business is done in the future. I look forward to working with the team, our partners, and customers to build on this success and drive new growth opportunities."
For more information on Aavenir and the leadership team, please visit: aavenir.com/about
About Aavenir
Aavenir, an Advanced Platform Partner of ServiceNow, helps enterprises maximize ROI with AI-powered applications on ServiceNow, comprising Sourcing Management, Onboarding Workflow Management, Contract Lifecycle Management, Obligation Management, and Accounts Payable Automation. For more information, visit aavenir.com.
Media Contact:
Marketing & Communications Team, Aavenir
Email: [email protected]
